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Work
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Pragmatic & strategic product design.

Hi! I'm Jordan.

I'm a Senior Product Designer based in Sydney, with 7 years' experience leading end-to-end UX and UI design at places like Woolworths Group and Virgin Australia.

I'm comfortable designing from 0 to 1 in startups and scale-ups, and navigating complex, ambiguous problem spaces in large organisations.

Check out two examples of these below 👇

Hi! I'm Jordan.

I'm a Senior Product Designer based in Sydney, with 7 years' experience leading end-to-end UX and UI design at places like Woolworths Group and Virgin Australia.

I'm comfortable designing from 0 to 1 in startups and scale-ups, and navigating complex, ambiguous problem spaces in large organisations.

Check out two examples of these below 👇

From discovery ➡️ the app store

Turning candidate pain points into a full product experience across web and app for Hudson.

From discovery ➡️ to the app store

Turning candidate pain points into a full product experience across web and app for Hudson.

From ambiguity ➡️ action

A 6-month secondment to reframe a multi-million dollar last-mile problem for Woolworths.

From ambiguity ➡️ action

A 6-month secondment to reframe a multi-million dollar last-mile problem for Woolworths.

From discovery ➡️ to the app store

Turning candidate pain points into a full product experience across web and app for Hudson.

From discovery ➡️ the app store

Turning candidate pain points into a full product experience across web and app for Hudson.

From ambiguity ➡️ action

A 6-month secondment to reframe a multi-million dollar last-mile problem for Woolworths.

From discovery ➡️ to the app store

Turning candidate pain points into a full product experience across web and app for Hudson.

Drag & drop the cards

Drag & drop the cards

© 2025 Jordan Skedgwell

© 2025 Jordan Skedgwell

© 2025 Jordan Skedgwell